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Login NowK50S30 | 50" BRAVIA 3 4K HDR Smart LED TV
Intelligent TV Processing
Watch everything with lifelike picture quality, powered by the intelligent 4K HDR Processor X1. Every scene is dynamically enhanced with over a billion colors and excellent clarity and contrast. Triluminos Pro reproduces colors with enhanced saturation and hue so everything you watch is vivid and bright.
Smart Streaming with Google TV & Google Assistant
With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV brings together your favorite entertainment from across your apps and organizes it all, just for you. Finding what you're looking for is made even easier with Google Assistant. Press the Google Assistant button on the remote or try saying, Hey Google, find action movies to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.
Please note, a free to use Google account and acceptance of terms of service is required for full feature access. Use of this product without connecting to a Google Account allows only basic features and certain apps.
4K Upscaling
See stunning 4K picture quality rich with real-world detail and texture. 4K X-Reality PRO analyzes and refines every scene using Sony's unique 4K reference database so even content filmed in HD is upscaled to near-4K resolution.
Optimized for PS5
Get detailed, responsive game play with BRAVIA TV exclusive features for the PlayStation 5 console. Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5 initial setup for detailed, high-contrast scenes. Auto Genre Picture Mode automatically switches the TV to Game Mode when gaming to ensure reduced input lag, and back to Standard Mode when streaming for optimized picture quality.
Additional Features
- Motionflow XR
- X-Balanced Speaker
- Game menu with gaming specific features
- Minimal Bezel
- Compatible with BRAVIA Cam (sold separately)
- Compact Eco Remote
- Eco Dashboard to customize energy saving settings